1) AI-powered marketing (done responsibly)
AI is a force multiplier for research and iteration—but it is not a strategy by itself. Use AI for speed and keep humans for taste and positioning.
- Good uses: angle exploration, audience research summaries, creative variations
- Risk: generic copy and over-automation
2) Short-form video keeps winning
Distribution is algorithmic, so your hook matters. Treat the first 2 seconds like a headline.
- Show the outcome
- Handle the objection
- Prove it with a demo or testimonial
3) Privacy-first strategies
Third-party cookies are fading, so your first-party data becomes your edge.
- Collect: email/SMS, preference centers, onsite intent signals
- Activate: lifecycle automation and segmentation
- Measure: server-side events and clean dashboards
4) Authenticity and sustainability
Audiences can spot performative messaging. If you claim values, show proof: policies, actions, partners, and transparency.
Rule of thumb: if you cannot back it up, do not market it.