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Lifecycle Email Automation
Mapped customer journey and built email flows to lift retention and revenue.
Overview
Goal: Improve retention and revenue with lifecycle automation that feels helpful, not spammy.
Flows shipped
- Welcome: expectation-setting + product education
- Onboarding: guided steps with behavioral triggers
- Post-purchase: usage tips, cross-sell, and review prompts
- Winback: segmented offers based on recency and intent
Segmentation & messaging
- Built segments by purchase history, category affinity, and engagement depth
- Used plain-language copy and clear CTAs per email
- Added A/B tests for subject lines and content blocks
Results
- +19% repeat purchases in 60 days
- +14% revenue attributed to email
Bonus: documented templates so the team can ship new flows quickly.