SEO Growth Sprint (B2B SaaS)

Overview

Goal: Increase qualified organic traffic and improve the funnel from search → landing page → demo request.

Timeline: 6 weeks. Focus: fast wins + foundations that compound.

What I did

• Technical SEO: crawl/indexation fixes, sitemap + robots tuning, and internal linking cleanup.
• Information architecture: rebuilt core page structure to match search intent (problem, solution, proof, CTA).
• Content system: launched a topic cluster plan (pillar + supporting articles) with briefs and templates.
• Measurement: defined KPIs, events, and dashboards to track rankings, CTR, and conversion lift.

Results

1. +62% organic sessions in 90 days
2. +38% demo requests from organic landing pages
3. Higher CTR from improved titles/meta and on-page clarity

Takeaway: Compounding growth happens when technical health and messaging work together.