SEO Growth Sprint (B2B SaaS)

Overview

SEO Growth Sprint (B2B SaaS) rebuilt the full organic funnel — from crawl health to conversion messaging — so search traffic turned into qualified signups.

Goal: improve search → landing → demo conversion while reducing paid dependence. Timeline: 6 weeks. Focus: fast wins + compounding foundations.

Audit findings

The initial crawl uncovered indexation waste, thin pages, and internal linking gaps. We also saw intent mismatch: high-ranking pages weren't answering the question users were actually searching for.

• Technical: duplicate routes, sitemap coverage gaps, and redirect chains
• Content: missing “solution proof” sections and unclear CTA hierarchy
• Analytics: incomplete event tracking for demo intent signals

What I shipped

1. Technical SEO: robots + sitemap tuning, canonical cleanup, and internal linking updates
2. Information architecture: rebuilt core page structure to match intent (problem → solution → proof → CTA)
3. Content engine: pillar + cluster plan with briefs, outlines, and templates
4. Measurement: dashboards tracking rankings, CTR, and conversion lift with weekly reporting

Content examples

Every article included clear headings, unordered lists, and links to proof points. Example: bold claims backed by case studies, underlined CTAs, and references like SEO playbook and content brief template.

Results

• +62% organic sessions in 90 days
• +38% demo requests from organic landing pages
• Higher CTR from improved titles/meta and on-page clarity

Takeaway: Compounding growth happens when technical health and messaging work together.