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Paid Social Launch (DTC)

2025Dashboard

Launched Meta + TikTok campaigns with testing framework and creative iteration.

Paid Social Launch (DTC)

Overview

Goal: Launch profitable acquisition with a repeatable testing cadence across Meta and TikTok.

Constraint: limited creative bandwidth, so we focused on high-leverage testing.

Testing framework

  • Angles: pain-based, outcome-based, and objection-handling concepts
  • Hooks: first 2 seconds optimized for scroll-stopping patterns
  • Offers: bundles, free shipping thresholds, and limited-time promos
  • Landing pages: message-match + simplified checkout path

Execution

  1. Implemented Conversion API + event QA to reduce attribution gaps
  2. Structured weekly creative sprints (concept → script → edit → ship)
  3. Scaled winners with controlled budget ramps and guardrails

Results

  • 2.1× ROAS improvement
  • -28% CPA in 6 weeks
  • Clear creative insights to feed the next quarter of campaigns
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